About The Project

The CECL LinkedIn Marketing & Thought Leadership Initiative was designed to strengthen the global digital presence of CECL, a leading wind energy consulting firm in India with a 37-year legacy in the renewable energy sector.

The objective was to expand CECL’s international visibility, establish the organization as a thought leader in wind energy, and engage a global audience of renewable energy professionals, investors, and sustainability stakeholders.

UIL was entrusted with developing and executing a comprehensive LinkedIn content marketing strategy that combined research-backed technical articles, high-impact knowledge content, structured posting calendars, and active community engagement to position CECL as an authority in wind energy consulting.

Services Provided

The engagement covered end-to-end LinkedIn strategy development, content creation, publishing, optimization, and community management aimed at enhancing brand authority and audience engagement.

Strategic Content Planning & Calendar Development

A structured content strategy was developed, supported by monthly content calendars aligned with industry trends, policy developments, and technical advancements in the wind energy sector.

Thought Leadership Articles

Four in-depth, research-backed 750-word articles were produced monthly, addressing technical and strategic topics such as wind energy investments, grid integration challenges, energy storage solutions, wake effects mitigation, and sectoral policy developments.

LinkedIn Page Management

The company’s LinkedIn page was actively managed with three weekly text posts, ensuring consistent visibility and professional engagement. This included drafting, revisions, publishing, and collaborative coordination with the client’s leadership team.

Profile Optimization & Brand Positioning

The LinkedIn company page was revitalized through improved branding elements, compelling introduction copy, call-to-action integration, banner design, relevant hashtag strategy, and structured profile optimization to enhance discoverability and lead generation.

Carousel & Knowledge-Based Content

High-engagement carousel posts were developed covering industry insights, wind energy potential, state-wise capacity analysis, ESG case studies, project planning guides, software tools for wind modelling, and sector-specific awareness days.

News & Industry Commentary

Trending news insights and expert viewpoints were published to drive conversations and position CECL as a proactive industry voice in renewable energy discussions.

Community Engagement & Group Marketing

Active engagement strategies were implemented, including interaction with industry professionals, influencers, and participation in wind energy-focused LinkedIn groups to expand reach among relevant stakeholders.

Performance & Impact

The initiative resulted in a 500% increase in LinkedIn followers within one month (growing from under 100 to over 500 organically). Key performance metrics included:

• 13,000+ Impressions
• 1,500+ Clicks
• 340 Reactions
• 34 Comments
• 74 Reposts
• 15% Engagement Rate

The project successfully positioned CECL as a credible thought leader in the wind energy ecosystem while significantly enhancing its global digital footprint and professional engagement.