About The Project

The Strategic Public Relations & Digital Transformation Initiative for MPHIDB was undertaken to strengthen the public image and digital footprint of the Madhya Pradesh Housing and Infrastructure Development Board (MPHIDB), one of the leading real estate development authorities in Madhya Pradesh with over 400,000 houses delivered since inception.

While MPHIDB possessed strong technical expertise and project execution capabilities, there was a strategic need to enhance brand perception, streamline public communication, and build stronger engagement with citizens and stakeholders.

UIL was appointed through CEDMAP to deliver specialized Public Relations, Branding, and Digital Marketing services. The engagement focused on transforming MPHIDB’s communication ecosystem through structured PR campaigns, multi-platform digital management, media outreach, content development, and performance-driven marketing strategies.

The initiative aimed to build a dynamic, transparent, and citizen-centric public image while strengthening stakeholder trust and improving digital engagement across platforms.

Services Provided

Public Relations (PR) & Media Management

• Secured consistent positive coverage in 10–15 leading newspapers with 15–20 high-impact stories per month.
• Drafted and distributed press releases, exclusive stories, and strategic media communications.
• Managed impact tracking and media performance analysis.
• Organized webinars and facilitated collaborations with national and international organizations to position MPHIDB as a sector thought leader.

Branding & Campaign Development

• Designed and implemented project-specific branding campaigns for real estate developments, highlighting unique value propositions.
• Managed branding and media coverage for high-profile government events, including major public engagements chaired by senior national and state leadership.
• Developed structured newsletter strategies to enhance community outreach and brand loyalty.
• Executed influencer collaborations and strategic partnerships with radio and television channels for broader brand amplification.
• Facilitated local collaborations with RWAs and institutions to generate testimonials and strengthen brand credibility.

Digital Marketing & Social Media Management

• Developed and executed a comprehensive multi-platform social media strategy (Facebook, Instagram, Twitter, YouTube).
• Managed content creation, publishing schedules, and community engagement activities.
• Designed monthly content calendars and implemented lead generation campaigns.
• Managed PPC advertising campaigns with ongoing performance monitoring and ROI optimization.
• Produced videos, reels, and digital creatives to enhance audience engagement.

Website Enhancement & SEO

• Revamped the official website with improved UI/UX for enhanced user experience and retention.
• Developed SEO-optimized blogs to increase organic visibility and search rankings.
• Integrated analytics tools for performance monitoring and data-driven decision-making.

Direct & Performance Marketing

• Executed Email, WhatsApp, and SMS marketing campaigns for targeted outreach.
• Conducted detailed trend analysis and reporting to continuously refine communication strategies.

The engagement significantly strengthened MPHIDB’s media presence, improved digital visibility, enhanced stakeholder communication, and positioned the organization as a transparent, proactive, and citizen-focused public authority.